Betway Sponsors Esports Tournaments and Events
1 March 2018
In February, it was reported that Betway, one of the world’s leading online bookmakers, has sealed a deal with German esports giant ESL, the world’s longest established esports company. The result is that Betway is sponsoring several pro esports tournament events within the year, in partnership with the German esports pioneer. This is in addition to other esports partnerships recently entered into by the online bookmaking giant.
The ESL/Betway Deal
With this deal, Betway has agreed to sponsor the ESL Intel Extreme Masters (IEM) tournament. They are also sponsoring the ESL One Tournament series which began in February with ‘IEM Katowice’.
Betway and ESL, The Perfect Match
This deal brings together a leading online bookmaker and the pioneering esports company, ESL. It’s truly a match made in heaven as two leaders in their field join forces. This could pave the way for almost total market domination in the areas of both esports broadcasting and esports betting. This could be especially true for Betway, given the fact that it has been initiating partnerships with various esports companies in the recent past.
More Important Esports Sponsorships for Betway
Betway isn’t putting all its eggs in one basket. It has also recently entered into a partnership agreement with the CS:GO Pro League. The online bookmakers will sponsor the Season Seven and Season Eight tournaments of CS:GO Pro. The two seasons conclude in May and December respectively And further to that, Betway has also recently begun a partnership with Swedish esports company Ninjas in Pyjamas. Betway is excited about these deals and especially about being the first betting partner of these esports companies.
Recent Partnerships Demonstrate Betway’s Innovation Initiative
These deals demonstrate, more than anything, Betway’s growing ambition and innovative capacity. The move from traditional sports betting to wagering in online gaming demonstrates that the company has what it takes to stay ahead of their field. With the current development trends unfolding daily, that can only be a good trait for the world’s leading online bookmaker.