Valhallan becomes largest youth eSports franchise
31 August 2022
Valhallan has acquired the United Federation of Esports Athletes (UEFA), a youth eSports league designed for high school students that encourages camaraderie among players and further opportunities in the eSports industry. This move makes Valhallan the largest eSports franchise in the U.S.
The acquisition of the UFEA that follows the recent acquisition of the North American Esports League (NAEL), further establishes Valhallan as a leader in youth eSports, bringing its training program and arenas together with high-profile tournament play for all players aged 7-18 years old. Under Valhallan Holdings (VHH), Valhallan's holding company that claims ownership of the NAEL, UFEA, an upcoming European league and any future eSports acquisitions; Valhallan now boasts thousands of teams and players. "The acquisition of the UFEA and our global league expansion plans are exciting opportunities for Valhallan, our franchise owners, our players and their families and the entire eSports industry," said Matt Phillips, brand president of Valhallan. "Valhallan continues to build on its established, high-profile platform to compete and grow the best eSports training arenas and league available."
The acquisition of the UFEA aims to add value to school eSports programs, franchise-owned eSports teams, and other programs such as participating LAN centers. All eSports programs and teams are invited to join the UFEA and NAEL for the upcoming fall season. After that, the UFEA will be rolled up to the North American Esports League moving forward.
"We at the United Federation of Esports Athletes are thrilled to join Valhallan and the likes of the North American Esports League to help actualize the reality of eSports as a career to students," said Christopher Baarstad, UFEA league director. "With Valhallan, we are excited to offer more than just a gaming platform. We can teach our players different aspects of the eSports world, including team management and marketing."
The UFEA and NAEL are actively seeking to add teams for the upcoming 2022 Fall Season. The UFEA will cover the games: Valorant, Overwatch 2, Rocket League, Fortnite, Super Smash Bros. Ultimate, League of Legends, Apex Legends and Halo.