USA Today Media Group and Super League Gaming team up
7 July 2020
USA Today Media Group and Super League Gaming, a leading amateur gaming content and community platform have team up to “bring audience exciting opportunities to compete in online eSports events featuring top video titles”, with the partnership to kick off with the premiere Madden NFL 20 Tournament, which will start July 6.
Super League will host, monitor, and manage the Tournament’s gameplay while US Today Sports and For The Win will provide complete coverage of the Tournament. Both companies will also showcase exciting highlights across their social media channels. The USA Today Sports Madden NFL 20 $10K Champion will be crowned on August 2.
“Sports fans need their fix! With the remarkable audience reach of USA TODAY Sports, we are helping to fill a gaping void through fun experiences that feed sports fans’ hunger for competition,” said Matt Edelman, Chief Commercial Officer of Super League Gaming. “Live sports play such an important role in our society, bringing people together around shared passions, whether cheering in stadiums or playing side-by-side on the field. The program we’re building with USA TODAY Sports connects to this competitive spirit, and will be fully enjoyable from home.”
“The partnership with Super League enables USA Today Sports Media Group to bring its audience of over 60 million sports fans the opportunity to compete in online eSports competitions,” said Chris Pirrone, General Manager, USA Today Sports Media Group. “Together, USA Today Sports and Super League are excited to provide a platform for mainstream video gamers to battle for supremacy in their favorite games, starting with Madden NFL 20.”