Kambi is bringing esports betting to ComeOn Group
17 February 2026
The international esports industry as a whole has been growing on a global scale for more than a few years now, and one of the sectors that has been coming more and more to the forefront in the past years is esports betting. An increasing number of online casinos and online bookmakers is offering the possibility to bet on international esports, and we see that number growing for years to come.
Recently, for example, online sportsbook and sports betting provider Kambi signed a new deal with ComeOn Group, the company that owns, among other brands, ComeOn Casino, GetLucky Casino and MobileBet. In the coming months, Kambi will be integrating its esports odds into ComeOn’s multi-feed sportsbook platform.
Kambi Odds Feed+
Kambi offers data products in different categories, including Esports Data and Esports Widgets, and the new deal with ComeOn Group is all about Kambi’s Odds Feed+ product. This is the company’s premium library of high-quality odds, including one of the industry’s most extensive selections of international esports odds. The integration of Odds Feed+ will allow the ComeOn Group casinos to add esports betting to their sports betting offering (in markets where betting on esports is legal, of course).
“We are delighted to welcome ComeOn Group as our latest Odds Feed+ partner”, says Werner Becher, CEO at Kambi Group, “Odds Feed+ is built on the principles of quality, choice, and trust, and this partnership reflects the confidence leading operators place in Kambi’s odds service. By combining market‑leading pricing with the flexibility to scale and tailor their odds package on demand, ComeOn will be equipped to deliver a world‑class sportsbook experience to players across their markets.”
Abios Gaming
At the core of this new partnership, or better said at the core of Kambi’s Odds Feed+ product, sits Abios Gaming. This data and odds provider was acquired by Kambi Group in the summer of 2021 for around $ 31 million, with the goal of strengthening its esports data capabilities and enhancing its sportsbook platform.
“By integrating Kambi’s data capabilities into our ecosystem, we are further enhancing our proprietary multi-feed sportsbook platform, with a particular focus on the market-leading esports coverage provided by Abios”, says Juergen Reutter, CEO at ComeOn Group, “This allows us to double down on our commitment to provide hyper personalization and localized player experiences. We continue to grow the Sportsbook part of our business as per our strategy, powered by our in-house platform which gives us the agility to connect to a variety of leading data providers. This ensures we can continue to differentiate our local offerings and provide a superior experience to our players in each market.”
ComeOn Group
With internationally recognized brands like ComeOn Casino and MobileBet, ComeOn Group has become a leading gambling company on the international stage. The company is active in various markets around the world, including Denmark, Ontario (Canada) and the Netherlands, and they will be looking to expand local offerings with international esports betting as soon as possible. In the regulated markets where it is allowed, you can expect ComeOn Group casinos to start offering the possibility of betting on esports like Counter-Strike and League of Legends very soon.